Marketing代写|市场营销论文代写案例 – Triadessay-最良心的美英澳加留学代写，你的留学伙伴

本次的marketing代写案例为英国一所高校的MKT硕士课程。可以看到的是，本次marketing论文基本用到了市场营销专业当中所有的常见理论的分析方法，包括PESTLE、SWOT、BERI、Porter‘s Five Force等。而我们的市场营销写手老师在接到要求后，通过自己的经验与分析，不仅将作业的要求整理为了一份论文大纲，也在最后产出了一篇成绩70+的高分论文。如大家需要市场营销论文代写、Marketing代写、Marketing Essay代写、任何商科类的论文代写，欢迎联系我们！

Title Page

Include:

Report title (e.g., Internationalisation Opportunities for [Company Name] in [Country])
Student ID (no name, per academic anonymity policy)
Word count (excluding tables, figures, and references)
Submission date and course code

SECTION 1: ORGANISATION OVERVIEW (≈600 words, 25%)

1.1 Introduction (≈130 words)

Purpose of the report (internationalisation opportunity for X company into Y country)
Overview of report structure (what each section covers)
Company background:
- Year founded
- Headquarters location
- Number of employees
- Industry sector
- Global presence (number of countries)
- Recent financial performance (sales, profit trends)
Include relevant statistics with APA citations (e.g., Statista, Annual Report, Mintel)

1.2 Customer Analysis (≈150 words)

Identify key customer segments (demographics and psychographics)
- Age, gender, income, occupation, location, culture, lifestyle
Show a chart or graph (from Mintel/Statista) visualising segmentation
Discuss major consumer behaviours and purchasing trends in the company’s main market
Use data-backed insights and link them to the company’s marketing approach

1.3 Market Share and Competition Analysis (≈140 words)

Use a figure/chart comparing the company’s market share vs. competitors
- Source: Mintel, Statista, IBISWorld, company reports
Discuss:
- Major competitors and their market shares
- Company’s position (leader, challenger, follower, niche)
- Competitive advantages or disadvantages

1.4 SWOT Analysis (≈80 words)

Present in a table format (bullet points).
Each point must be supported by citations.

Strengths	Weaknesses	Opportunities	Threats
1. … (Author, Year)	1. …	1. …	1. …
2. …	2. …	2. …	2. …
3. …	3. …	3. …	3. …
4. …	4. …	4. …	4. …
5. …	5. …	5. …	5. …

1.5 Porter’s Five Forces (≈100 words)

Briefly evaluate the competitive intensity of the industry using Porter’s framework:

Threat of new entrants
Bargaining power of suppliers
Bargaining power of buyers
Threat of substitutes
Industry rivalry
→ Conclude whether the industry is attractive for expansion.

SECTION 2: NEW COUNTRY SITUATION ANALYSIS (≈600 words, 25%)

2.1 New Country Overview (≈100 words)

Provide macro-level data about the allocated country:

Geographic area and population
Capital city
GDP, GNI, HDI
Major exports and imports
Balance of Payments, currency, exchange stability
Key trading partners
(Source: Statista, IMF, World Bank)

2.2 PESTLE Analysis (≈300 words total)

(PESTLE table doesn’t count towards word count, but provide explanations after)

Factor	Key Points for Country	Impact on Company
Political	Stability, regulations, taxation, trade policy	Example: stable government enhances investor confidence
Economic	GDP growth, inflation, exchange rate, interest rate	Example: high inflation may raise cost of entry
Social	Demographics, income, cultural norms (Hofstede insights)	Example: collectivist culture affects marketing tone
Technological	Internet penetration, R&D, innovation level	Example: strong e-commerce infrastructure helps digital marketing
Legal	IP protection, labour law, environmental regulation	Example: strict labour laws may raise HR costs
Environmental	Sustainability, climate policy, resource availability	Example: strong green policies align with CSR strategy

→ Follow with 2–3 sentences per factor explaining specific impact
Use Hofstede Insights under “Social” to analyse cultural distance between home and host countries.
Include citations for each factor (APA 7th).

2.3 BERI Model (≈100 words)

Evaluate the Business Environment Risk Intelligence (BERI) score:
- Operations risk
- Political risk
- Remittance and repatriation risk
Compare host country’s score to global average or home country’s score
Conclude whether it’s a high, moderate, or low-risk environment for investment

2.4 Risk Assessment (≈100 words)

Summarise potential risks and implications for your company:

Political risk (instability, corruption, trade policy changes)
Economic risk (currency volatility, inflation)
Legal/regulatory risk
Cultural misalignment
Competitive and operational risks
→ End with a brief statement of the overall risk–reward outlook.

SECTION 3: MARKET ENTRY STRATEGY (≈800 words, 30%)

3.1 Market Attractiveness / Competitive Strength Matrix (≈150 words)

Create a Matrix showing:

Market attractiveness factors: market size, growth rate, barriers to entry, profitability, political risk
Competitive strength factors: brand equity, distribution, R&D capability, pricing power

	Low	Medium	High
Market Attractiveness			X
Competitive Strength		X

Explain where the company sits in the matrix and why (supported with evidence).

3.2 Available Market Entry Strategies (≈200 words)

Describe entry options relevant to your company:

Exporting (direct or indirect)
Licensing or franchising
Joint ventures / strategic alliances
Mergers and acquisitions
Foreign Direct Investment (FDI)
Greenfield investment
Briefly define and compare each, referring to theories such as:
Dunning’s Eclectic Paradigm (OLI Model)
Uppsala Internationalization Model
Transaction Cost Theory

3.3 Evaluation and Selection of Strategy (≈300 words)

Assess the suitability of each strategy for your company and country context
- Link back to PESTLE and SWOT
Discuss why certain strategies are excluded (e.g., high cost, risk, lack of local partner)
Justify the most suitable strategy (e.g., Joint Venture due to local expertise and reduced cultural distance)
Apply academic models (Uppsala, OLI, CAGE distance framework)
Use in-text citations for all theoretical applications.

3.4 Implementation and Recommendations (≈150 words)

Provide practical recommendations:

Market entry timeline and stages
Local partnership and HR considerations
Marketing adaptation to cultural norms (Hofstede link)
Risk mitigation strategies (e.g., political insurance, diversification)
Expected benefits and KPIs for success

References (APA 7th)

Minimum 10–15 high-quality academic and market sources
Include:
- Peer-reviewed journal articles
- Company annual reports
- Statista, Mintel, IBISWorld
- World Bank, IMF, Hofstede Insights
Alphabetically ordered, hanging indent format